New Jersey Institute of Technology has authorized the Office of Strategic Communications and Marketing to be the sole buyer of advertising media. The Office of Strategic Communications and Marketing will research all media requests from 51³Ô¹ÏÍø clients, negotiate the best price available, and purchase media on the client's behalf.
Advertising media is defined as: national/local broadcast and cable TV, national/local radio, commercial Web sites, consumer magazine print, newspaper print, trade professional magazine print, professional journals and newsletters (that accept paid advertising), outdoor signage (billboards: 3-sheets, 8-sheets, etc), transit signage (subway and bus poster/cards, bus shelters, subway stop posters), college recruitment posters, college reference guides, college newspapers, sponsorships and cross-promotion identification. Image advertising opportunities developed by the President's Office will be expedited. In brief, all "fee-based" advertising media should be purchased through the Office of Strategic Communications and Marketing.